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Eversheds Sutherland Advises Cox Automotive on Definitive Agreement to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

May 01, 2026

United States
United States
United States
Eversheds Sutherland is pleased to have advised Cox Automotive on its definitive agreement to acquire 100% of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry.

The transaction is expected to close within 30 days, subject to regulatory approval. Upon close, the combination will bring together the industry’s most trusted dealer technology partner and one of automotive’s most advanced AI and data platforms – enabling dealers to unify their data, automate their marketing, and deliver personalized customer experiences at scale.

Read the full press release here.

The Eversheds Sutherland team was led by Corporate Partner David Phillips and included Partners Taylor Kiessig (Tax), Robb Chase (Tax), Michael Hepburn (Benefits), Hill Jeffries (Corporate), Deepa Menon (Cybersecurity and Data Privacy), Rachel Reid (Cybersecurity and Data Privacy), Josh Shapiro (Antitrust), Jeremy Spier (Intellectual Property) and David Cone (Real Estate); Counsel Ben Fortenberry (Tax); and Associates Branden Homan (Corporate), Chris Lowther (Benefits), Tessa May Deardorff (Real Estate), Nate Burns (Corporate), Jack Crockett (Tax), Luisa Domenichini (Corporate), Haley Klass (Corporate), Olivia Luzzio (Antitrust) and Chance Shafor (Intellectual Property).

The materials on the Eversheds Sutherland website are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, the materials may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on the materials. Always consult a qualified lawyer for specific legal matters. To view the full disclaimer, see our Terms and Conditions or Disclaimer section in the footer. Eversheds Sutherland is a provider of legal and other services operating through various separate and distinct legal entities. For further information about these entities and Eversheds Sutherlands' structure please see the Legal Notice page of this website.

Key contacts

davidphillips@eversheds-sutherland.com

David S. Phillips

Partner

Atlanta, United States

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