Sustainable online retailer: Eversheds Sutherland supports Swedish online retailer Gårdssällskapet on market entry in Germany

Global law firm Eversheds Sutherland advised Gårdssällskapet, a Swedish online retailer for organic meat, in its digital market entry into Germany and the foundation of the online business (www.gruenebauern.de). The international Eversheds Sutherland team provided comprehensive advice to Gårdssällskapet with regards to corporate law, the management participation, regulatory requirements, IP issues and tax.

Gårdssällskapet was founded in Sweden in 2013 by Kenny von Walden, Björn Malmqvist and Petter Olander. The business concept of the company providing ecological meat from local farmers direct to consumers, without intermediaries, has developed to a great success: It started as a project on a summer vacation during study times, and as of today, Gårdssällskapet delivers over 12000 kg high quality organic meat per week in Sweden and expands to international markets.

Kenny von Walden, CEO of Gårdssällskapet Group, said: “We highly appreciate the support of Eversheds Sutherland in entering Germany. We see Germany as a market with high ecological awareness and consumers having high standards of quality and level of service. We had a plenty of issues to be solved and have always received valuable legal advices regarding everything what is needed for the business start. Danguole is an excellent project leader and truly understands client’s needs. Swift responses, great service and high quality made working with the team of Eversheds Sutherland very pleasant and enjoyable.”

The Eversheds Sutherland team was led by Partner Dr. Matthias Heisse (Munich) and Counsel Dr. Danguole Hackel (Hamburg), and comprised a team of Partner Gabriel Albemark (Stockholm, all Corporate/M&A), Counsels Nils Müller (Data Protection), Jörg Käßner (Tax) and Senior Associates Dr. Christian Lindner (Corporate/M&A) and Steffen Morawietz (E-commerce/Digital Business, all Munich).